I get a fair number of emails, Tweets, and Tumblr messages from people asking, begging, and in one weird case demanding, that I support and help spread the word about their KickStarter projects.
I do support a lot of KickStarter projects. I would estimate that over 75% of the comics and other creative projects I spent money on last year were KickStarters. It will probably be closer to 90% at the close of 2013.
But almost without fail I do not respond to these pleas for support. Not because I’m a mean person, but because one look at the KickStarter pages and it is immediately obvious that these creators are never going to get funded. I mean really, who “cold-calls” another creator in the eleventh hour of their KS, with only 25% of the funding goal met, looking for help? What the hell could I possibly do to help? And it’s a real shame, because some of these projects looked pretty good and probably would have gotten funded with the the proper amount of pre-KickStarter work and research.
It’s at this point that I need to put out a disclaimer; I did essentially zero work for the Atomic Robo KickStarter. Because I am partnered with a writer whose creative process moves about six-hundred times faster than my own. And so, (lucky him), the other part of his job is called “everything else not directly related to making our comic.” So I just shouted criticism and ideas from the backseat of our comic book limo while Brian did most of the hard work. I just had to draw a few posters. Easy-peasy!
But I watched someone else do all the work so CLEARLY I AM TOTALLY QUALIFIED TO TALK ABOUT THIS. ;P
Anyway, I’m posting this video from Comics Are Great about how two creators (Spike Trotman & Laurianne Uy) successfully funded their KickStarter projects. Maybe there’s a few nuggets in there that new and returning KS’ers can apply to their own situations to have successful KickStarts.